Guillaume Heintz, CEO & Founder How to drive growth in lead generation on a constant basis?
How to build trust and simplicity in the lead generation market?
These are the two major concerns that every marketer has in today’s fast-paced marketing world. Back in the day, buying keywords on Google was adequate to accelerate their marketing efforts. However, the onset of numerous social media channels such as Facebook, LinkedIn, YouTube, and more has put marketers in a difficult position to acquire new leads. Marketers now need to identify their target audience’s needs, demographics, interests, and more to attract leads into the conversion funnels and work on different kinds of marketing strategies that are not semantic based. As experts in digital marketing, Guillaume Heintz and Arthur Saint-Père set out to build the customer acquisition journey to generate high-value leads with trust and utmost simplicity. They laid the foundation of Dolead to offer products for repeat marketing with a smarter and faster data lead approach generated at a fixed cost per lead.
Bringing High Intent Leads with Trust and Simplicity
Since everything we do is based on technology, we empower clients to drive high lead volumes of superior quality in a short span
The company aims to match large volumes of highly intent prospects to client’s services or products that have a high chance of turning into customers. Dolead’s experts develop marketing campaigns across social media channels that are exclusively tailored to the client’s target audience. When a suitable lead is found, the company immediately forwards it to the client’s sales team, who can then work on converting them into customers. During the entire process, Dolead ensures compliance with GDPR across every touchpoint. To enhance the sales, Dolead understands the client’s ideal customer profile with the relevant sales data insights, which is recognized as the ‘feedback loop’. “We use the never-ending feedback loop to understand the specifics of customers such as good and bad prospects, age range, other details to help generate leads in a better, smarter, and simpler manner,” says Heintz, CEO of Dolead.
We use the never-ending feedback loop to understand the specifics of customers such as good and bad prospects, age range, other details to help generate leads in a better, smarter, and simpler manner
The company understands that defining lead demographics and interests is key to delivering value to clients. “At the end of the day, we don’t want to spam every user on the web rather we want to target a segmented audience to convert maximum leads into customers,” he adds.
Dolead’s eminent skills in lead generation is evident in one of its recent implementations, where the company worked with a French online education client. The French organization offered a dozen online programs across different areas of study and was looking for new students and enrollment. Dolead helped the client multiply the leads ten times in a period of 12 months to drastically augment its growth.
Leading the Way with Automation
Dolead acts as the perfect marketing partner for its clients to outperform the targets and help them achieve their overall business goal. “We help our clients to boost their leads by five to ten times without having to spend thousands of dollars on various marketing channels,” mentions Heintz. What truly differentiates Dolead is that it is tech-enabled, which is a rare trait in the marketing world. Unlike the typical market loaded with people-dependent agencies, Dolead helps unlock the client’s growth potential with high-powered AI technologies and automation capabilities. “Since everything we do is based on technology, we empower clients to drive high lead volumes of superior quality in a short span,” says Heintz.
In keeping with its aim of high-value lead acquisition, Dolead is working on expanding its markets geographically by opening new avenues in terms of paid channels. “We are looking at Western Europe and North America in the key categories and industries of lead generation like insurance, telco energy, education, and more. Additionally, we will also penetrate Indian industries, which is a big market,” adds Heintz.